Pay Per Click
Budgeting & Bid Strategy
Using a results-oriented strategy, a search engine marketing campaign can generate a return without a hefty up-front investment... sure, there is time and cost associated with setup but if you follow a solid financial strategy you will be raking in a profit in no time.
Compare online marketing to traditional media: newspaper ads, magazines, radio or TV... you can never run one ad and expect to have a positive return. It usually takes many repetitions to start to recoup your investment. And, if you've ever advertised in a newspaper, you know that can mean thousands upon thousands before seeing any return whatsoever.
With search engine marketing (Google Adwords); you have greater control. You can establish what you're willing to pay based on the value you expect to receive. For example; if one sale or lead is worth $100 - cap your bid at 25 cents per click. If 100 people click on your ad, the cost will be $25. Now, conservatively estimate 1% of the clicks result in a sale or lead - that's $100 in your pocket. This type of micro-managing with search engine marketing can enable you to generate a positive return almost from the start.
Search engine marketing is not a "wait and see" routine like traditional advertising. With search engine marketing campaigns you can track visitors, conversions, sales and activity while developing better strategies. And, online ads can be continually altered and refined to drive even better results. You can't do that with a newspaper ad....once it hits the street you can only wait and hope for the best.
Search engine marketing is a fraction of the cost and it delivers the lowest average cost-per-lead among various direct marketing methods.
Contact us for professional online marketing services and a free website analysis.
The G3 Group has Qualified Google Advertising Professionals on staff to provide expert Adwords setup and management for your campaigns.
Not sure what services you need? Contact us for a free SEO market analysis of your website. We uncover your current placements, analyze your site's ability to rank and give you an objective analysis of how to improve your return on investment.
