search engine marketing

Managing Google Adwords

As more and more businesses enter the search engine marketing arena, you may find that your Adwords campaigns have become more costly, time-consuming or simply harder to manage. Creating an ad and bidding on a few keywords is no longer an option - it takes skill and more than a little time to be successful at turning a profit with pay per click.

google adwords We manage Google Adword campaigns for a wide range of clients including ecommerce sites, B2B as well as non-profit organizations. Our team takes the time to develop a winning strategy focused on generating more conversions, REDUCING click charges and increasing your return on investment.

Our Google Adwords Management services include:

Keyword research designed to uncover valuable popular and niche keywords that drive traffic
High-impact ad copywriting and landing page development
Conversion tracking installation
Professional keyword bid managment, strategy and monitoring
Consultation/training

Adwords Strategies

Highly focused ad groups: Relevance is the single theme throughout our creative process. We take the time to create ads for each group of related keywords and phrases.

Niche Keywords: Our campaigns generally have hundreds (and thousands) of keywords. Instead of using a few primary keywords, we uncover all variations, most of which will offer you a significantly lower cost per click than the broader terms.

Bidding: Conversions (leads, sales, signups) provide the road map to the structure of your bid strategy. We use this metric above all others to shape your campaigns. Your online advertising shouldn't be an expense - properly managed it should consistently provide a positive return.